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You may remember the big fall-out and scandal a few years ago between Wal-Mart and its hot-shot marketing executive, Julie Roehm. She was a rising star in the marketing world for her work in the auto industry; she led the effort to brand Dodge vehicles with the tag line “Grab Life By The Horns.” Wal-Mart recruited her to push its marketing into edgier territory towards the end of former CEO Lee Scott’s tenure, but the personality clash between risk-taking Roehm and Wal-Mart’s long-standing conservative culture was a bad fit. Roehm was terminated on the premise of violating corporate ethics policies. In her legal quest for severance pay, it was alleged that she had an affair with a subordinate. Roehm’s legal team countered with ethics charges and allegations of affairs against high-ranking Wal-Mart execs. The whole sordid business ended rather abruptly after several lawsuits and counter-lawsuits and an ultimate undisclosed settlement. Both sides did plenty to tarnish each other's images. Roehm re-surfaces in a Fast Company article (thanks to a Twitter follower for the tip), and guess what? She’s still in Bentonville. The reporter on the story accompanies Roehm on a trip to Wal-Mart – her first since leaving the company – and she confesses to how hard it’s been to live in the town dominated by Wal-Mart’s omnipresence. She hasn’t left town primarily because she can’t sell her $800,000 house in the current real estate market, and she amassed substantial debt during the legal battle. It’s a pretty interesting read for those who follow Wal-Mart closely and for those who remember the debacle. Click here to read more.
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